# William Imoh of Hackmamba: AEO is just good SEO, killing your own traffic, and building a GTM agent

> William Imoh went from a chemical engineering degree to teaching himself software engineering, to developer advocacy, to writing ten articles a month as a freelancer — then started Hackmamba to multiply himself. He and Victoria Melnikova get into what actually makes writing good for developers, the strong suggestion system Hackmamba uses to sell a product without ever pitching it, and why AI search optimization turns out to be the compounding result of a decade of ordinary SEO work rather than a new discipline. They cover the two things that genuinely did change (perception, since 2021-era writing now reads as AI slop, and value measurement, since everyone wants the content yesterday), the champion-versus-buyer split that forces dev tool companies to run separate channels, and Hackmamba's own painful decision to kill the developer content driving most of its traffic. William then walks through building Boki, the platform that replaced seven tools in their stack: cancel the subscription first, finish the build second, and only add the agent once the modules exist.

- URL: https://evilmartians.com/events/william-imoh-hackmamba
- Date: 2026-08-25T00:00:00.000Z
- Conference: Dev Propulsion Labs
- Speakers: Victoria Melnikova
- Event website: /devpropulsionlabs
- Video: https://www.youtube.com/watch?v=e74sg-W2M30