Don't just slap on a chatbot: building AI that works before you ask

In this talk, Arthur Objartel, designer at Evil Martians, challenges the status quo of AI integration and shares product design insights from building Tegon, an AI-powered issue tracker. While most companies are making more reactive AI assistants and waiting for user commands, we took a completely different approach. This begs the question: should the future of AI be more proactive? For instance, remember Clippy from MS Word? While everyone loved to hate on that thing, we’ll explore how its core concept was revolutionary — just 25 years too early! So, that means we’ve got questions: how AI can now enhance user workflows …without a chat interface? How to build AI that knows what users need before they ask? What are the practical principles to make AI truly useful in your products? Watch Arthur’s talk because he has the answers!