Evil Martians

Design and engineering consultancy for developer tools, AI, and cybersecurity startups

Let's explorehow you canachieve PMF

Category
Go to market motion
Annual recurring revenue
≈$5K
How long does it take a new user to complete their first deployment?
Time to first value
1-3 days
How many of your signups come back a week later?
Day 7 retention
<15%
How many of your signups come from non-paid channels?
Organic signup
50-70%
How many of your free users end up paying?
Free to paid conversion
1-3%
How much did your paid users pay this month compared to the previous one?
Net revenue retention
<100%

Product-market fitnot reached yet

Product
Revenue
PMF
zone

Your product demonstrates balanced growth.
You are on the right track!

Fix
Improve User Retention

15-25% — target for next level
Users are trying but not coming back.
  • Shorten time to first value (< 5 min ideal)
  • Add activation emails/nudges for inactive users
  • Identify and fix drop-off points in onboarding
Benchmark: Top AI tools: 50%+ D30, industry median 23% D28

Fix
Increase Net Revenue Retention

100-110% — target for next level
Revenue is flat or shrinking inside existing accounts.
  • Add usage-based pricing to capture expansion
  • Usage-based companies see 120-140% NRR vs 105-115% seat-based
  • Add team/collaboration features that drive seat growth
Benchmark: Cursor 250%, Twilio 155%, Linear 145%

Improve
Reduce Time to First Value

4 hrs-1 day — target for next level
Users are dropping off before experiencing value.
  • Simplify onboarding (fewer steps, less friction)
  • Add interactive tutorials or demos
  • Pre-configure defaults so users see value immediately
Benchmark: Cursor <5 min, Stripe 7 lines of code

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Devtools VCs trust us with their portfolio companies

We arebuildingbolt.new

$113M total funding

With Evil Martians, bolt.new scaled to 3M+ MAU and grew ARR to $40M in 5 months

AI
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Our opensourcepostcss

1.9
More downloads than React
Downloads per week. As of March 2026. Source

The #2 most popular CSS tool on the web, used by ≈0.4% of all web pages. Google, Facebook, and GitHub use PostCSS in their products.

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Other open source projects

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Let's meet and talk next steps

Meet Irina (CEO), Victoria, and Anton. We've worked with dozens of developer products and would love to help you grow your business.

Irina (CEO)
01
Irina
Anton
02
Anton
Victoria
03
Victoria
30-min call
with our team
Book a call
A cup of coffee
with Ira or Victoria
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