How to do well in consulting

The market of software consulting is overcrowded to the point where CEOs flinch at a mere mention of the word “consulting”. But if you do well, consulting can give you unique freedoms and experiences. Evil Martians is a product consulting company that has been around for over 17 years now–bootstrapping, adjusting to changing reality, being a part of the Ruby community. Let’s talk about our secret sauce: how we approach consulting, how we market and sell it, and what you can learn from us to become a better consultant.