Developer Marketing

Traditional B2B marketing falls flat with developer audiences. Buzzwords, generic case studies, and pushy sales tactics actively repel technical buyers. Evil Martians help you build marketing that developers trust—because we understand how developers think and what they value.

Technical content that converts

Developers research extensively before buying. We create content that educates first and sells second: in-depth technical guides, performance benchmarks, architecture deep-dives, and honest comparisons. Our content builds trust by demonstrating real expertise.

We know the difference between content that gets shared in engineering Slack channels versus content that gets ignored. Technical accuracy, practical examples, and respect for developers’ intelligence are non-negotiable. We know that from building 100+ open source projects.

Landing pages that work

Most developer tool landing pages kill conversions with vague messaging and corporate speak. We craft pages with specific metrics, clear technical value propositions, and minimal friction. Our own conversion optimization increased click rates from 1.3% to 2.0% by eliminating marketing fluff.

We focus on concrete benefits: “reduced test suite time from 50 minutes to 12 minutes” beats “blazing fast performance” every time.

Developer community building

Building authentic relationships in technical communities requires patience and genuine value-add. We help you engage meaningfully in developer forums, open source ecosystems, and technical conferences—without coming across as another vendor trying to sell something.

The goal is becoming a trusted voice that developers turn to for expertise, not just another company pushing products.

Let’s build marketing that developers actually want to engage with.