Developer marketing

Landing pages that convert

We studied 100 developer tool landing pages and documented what actually works: specific metrics over vague claims, working code examples over screenshots, and CTAs that respect developers’ intelligence. Our conversion optimization work shows how common mistakes — vague hero text, invisible CTAs, corporate speak — kill developer trust.

Documentation as acquisition

For Teleport, we transformed their documentation into a customer acquisition channel with Next.js — not just reference docs, but a designed experience that brought developers in and kept them. We’ve also built API-first documentation workflows for contract-driven development.

Content and launch strategy

Engineer-written content generated $700K in revenue from 6 articles for one of our clients. We help developer tool teams run launch weeks that drive adoption — our own AnyCable launch week achieved 5x trial signups. We’ve documented how AI startups use changelogs to build developer trust.

We know what works because we do it ourselves — 100+ open source projects, a technical blog read by millions, and conference talks at RailsConf, RubyConf, and dozens of developer events worldwide.