Kate Holterhoff, senior analyst at RedMonk, invited Victoria Melnikova, head of new business at Evil Martians, to The MonkCast to talk about what product-market fit looks like for developer tools right now. The conversation builds on Irina Nazarova’s PMF research and follows up on Kate’s own Dev Propulsion Labs episode.
Key topics:
- PMF is a spectrum, not a switch you flip once
- Product and revenue signals are different things, and the gap between them shows where to focus
- Most early-stage founders should go do sales, because the product is usually good enough
- Why generic SaaS “golden path” metrics don’t fit devtools
- Agent experience (AX), now that LLMs increasingly choose tools on behalf of developers
- Why engineers who use AI well are the hires companies compete for
- Agencies as pirate ships, and why AI should work like a good wig




