Good wigs & golden paths: dev tools in the AI era

On The MonkCast by RedMonk podcast,
Cover for Good wigs & golden paths: dev tools in the AI era

On The MonkCast, RedMonk senior analyst Kate Holterhoff talks with Victoria Melnikova, head of new business at Evil Martians, about product-market fit for developer tools in 2026. Victoria explains why PMF is a spectrum rather than a switch, why product and revenue signals should be read separately, and why most early-stage devtool founders should stop polishing the product and go sell.

Kate Holterhoff, senior analyst at RedMonk, invited Victoria Melnikova, head of new business at Evil Martians, to The MonkCast to talk about what product-market fit looks like for developer tools right now. The conversation builds on Irina Nazarova’s PMF research and follows up on Kate’s own Dev Propulsion Labs episode.

Key topics:

  • PMF is a spectrum, not a switch you flip once
  • Product and revenue signals are different things, and the gap between them shows where to focus
  • Most early-stage founders should go do sales, because the product is usually good enough
  • Why generic SaaS “golden path” metrics don’t fit devtools
  • Agent experience (AX), now that LLMs increasingly choose tools on behalf of developers
  • Why engineers who use AI well are the hires companies compete for
  • Agencies as pirate ships, and why AI should work like a good wig
Video

Explore more events

Book a call

Irina Nazarova CEO at Evil Martians

Evil Martians is a developer tools consultancy founded in 2006. Creators of PostCSS, imgproxy, and 100+ open source projects with 25 billion downloads.