William Imoh, founder and CEO of Hackmamba, hosted Victoria Melnikova, head of new business at Evil Martians, on Everything Outside Code to talk about go-to-market in Silicon Valley and running events that technical founders actually show up for. It’s a return visit: William was a guest on Dev Propulsion Labs a few weeks earlier.
Key topics:
- Trust is the currency of Silicon Valley, and giving value first is how you earn it
- Valley culture: loud marketing, being present on Twitter and high-intensity networking
- Filtering the SF event scene, using Luma’s recommendations and landing speaking slots
- Formats that outperform pitch nights: breakfasts, client dinners and niche activities
- Event realities: 20–30% attendance drop-off, picking venues and measuring long-term GTM results
- Why recording podcasts in person in SF beats fully remote outreach
