Devtools Startup Advisory

Our Devtools Startup Advisory program is a 6-month consultancy series designed specifically for founders of technical products targeting software developers. Through six focused 1-hour sessions with Evil Martians CEO Irina Nazarova, you will refine your product strategy, sharpen your positioning, and make smart moves in a crowded and fast-moving industry.

Understanding developers

Developer audiences are deeply discerning. They’re slow to adopt new tools unless those tools solve real, end-to-end problems—right inside their workflows. If your product doesn’t click, it won’t stick. That’s why devtools success demands more than just a traditional startup approach; it requires precision, empathy, and credibility from day one.

Devtools, done right

Whether you’re navigating early product-market fit, growing your developer community, or trying to stand out in a competitive landscape, Ira offers seasoned, practical advice grounded in real experience. This is not generic startup coaching—this is devtools, done right.

Irina, the CEO of Evil Martians, has helped multiple devtools startups craft winning strategies that speak to developers and drive adoption. A sought-after international keynote speaker, she meets with hundreds of founders each year looking to break through in a crowded and skeptical market—but only a few lucky companies receive her dedicated time. If you’re one of them, you’re already ahead.

Let’s turn your devtools vision into a strategy that wins developer adoption.