Devtools startup advisory

6-month advisory program

Six focused 1-hour sessions with Evil Martians CEO Irina Nazarova. Irina advises devtools founders on growth strategy, product analytics, and business forecasting. She runs the SF Ruby community, speaks internationally about the business of developer tools, and meets hundreds of devtools founders every year.

This is not generic startup coaching. Irina works exclusively with founders of technical products targeting software developers—the market she’s operated in since 2006.

What we cover

• Positioning and pricing—value-based pricing models that align with how developers evaluate and buy tools
• Fundraising strategy—who invests in developer tools, and how to approach them effectively
• Product-market fit—signals that matter for devtools: adoption curves, community engagement, and usage patterns
• Go-to-market—open source strategy, developer community building, launch execution, and what founders making $100M+ ARR have learned

Why this works

Evil Martians works with 40+ developer tools startups every year. Eight grew from seed to unicorn. 65% raise Series A or B within one to three years. Irina brings pattern recognition from this portfolio—what to validate before building, when to invest in platform engineering, and where the devtools market is heading.