Evil Martians
Design and engineering consultancy for developer tools, AI, and cybersecurity startups
Product-market fitnot reached yet
Your product demonstrates balanced growth.
You are on the right track!
Fix
Improve User Retention
15-25% — target for next level
Users are trying but not coming back.
- Shorten time to first value (< 5 min ideal)
- Add activation emails/nudges for inactive users
- Identify and fix drop-off points in onboarding
Benchmark: Top AI tools: 50%+ D30, industry median 23% D28
Fix
Increase Net Revenue Retention
100-110% — target for next level
Revenue is flat or shrinking inside existing accounts.
- Add usage-based pricing to capture expansion
- Usage-based companies see 120-140% NRR vs 105-115% seat-based
- Add team/collaboration features that drive seat growth
Benchmark: Cursor 250%, Twilio 155%, Linear 145%
Improve
Reduce Time to First Value
4 hrs-1 day — target for next level
Users are dropping off before experiencing value.
- Simplify onboarding (fewer steps, less friction)
- Add interactive tutorials or demos
- Pre-configure defaults so users see value immediately
Benchmark: Cursor <5 min, Stripe 7 lines of code
Devtools VCs trust us with their portfolio companies
We arebuildingbolt.new
$113M total funding
With Evil Martians, bolt.new scaled to 3M+ MAU and grew ARR to $40M in 5 months
AIMore happy clients
Daylight Security
$40M total funding
Rebuilt 5 core user workflows into a scalable design system
- Cybersecurity
Tines
$271M total funding
Built new UX and optimized app performance for 100x gains
- Devtool
- AI
- Unicorn
Teleport
$169M total funding
Developed plugin ecosystem that scaled to 100+ clients
- Cybersecurity
- Unicorn
Services
Agent Experience
Build Agent Experience for your product: discovery optimization, agent-friendly APIs and CLIs, and security guardrails against abuse
- CLI
- AX
- MCP
Product development
Forward-deployed engineers who ship your product from PoC to PMF: embedded in your repo, your stack, your cadence
- Rails
- TypeScript
- Go
Design for devtools
CLI, dashboard, SDK, and AI product interfaces that developers actually love: we design UX for developer tools, not consumer apps
- UI
- DX
Other open source projects
Let's meet and talk next steps
Meet Irina (CEO), Victoria, and Anton. We've worked with dozens of developer products and would love to help you grow your business.
30-min call
with our team
Book a callwith our team
A cup of coffee
with Ira or Victoria
Book coffee in SFwith Ira or Victoria
Or
drop us a line
surrender@evilmartians.comdrop us a line



